Developed and executed a data-driven demand generation strategy utilizing multi-channel marketing (Email, SEO, social media, content creation) to generate a $4M+ sales-qualified pipeline within 7 months. Managed and optimized paid ads campaigns (Google Ads, LinkedIn Ads) to target high-growth companies. Collaborated with the sales team to execute ABM initiatives, resulting in 30+ decision-maker meetings. A/B tested campaign elements and landing pages to optimize performance and achieve a 93% improvement in website conversion. Leveraged HubSpot to automate workflows, track campaign performance, and generate marketing reports.

Headed end-to-end marketing efforts along with team to generate 20+ case studies across different industries in SEA and GCC region. Collaborated with cross-functional HCM solution team such as sales, implementation and customer success to strategize and execute demand generation and ABM initiatives. Attended HR-Tech events, roundtable conferences and supported the team with strategies and content hub to drive client engagement. Implemented a comprehensive multichannel marketing strategy resulting in the generation of 40+ MQLs monthly from targeted locations. Achieved an 86% improvement in campaign performance by optimizing target audience selection and crafting personalized messages.

Conducted buyer persona studies, market analysis, and competitor research across the GCC and SEA region. Identified pain points, market trends, and opportunities to develop product positioning and messaging. Designed content calendar and produced sales collaterals. Leveraged content marketing, email outreach, and LinkedIn ads to generate 100+ MQLs within 6 months. Optimized content to improve CTR by 2.43% and reduce CPL from $75 to $51.86. Worked with cross-functional teams, including product, sales, and customer success, to align on Increased market penetration by 20% across targeted regions within the first year. Achieved $5 Mn in ARR within a year. Reduced healthcare delivery turnaround times by 95% and tripled information retrieval speed, demonstrating the transformative impact of Healthcare solutions on customer operations.

Spearheaded end-to-end demand generation strategies while managing a cross-functional team to run both paid and organic campaigns to drive customer acquisition and revenue growth. Achieved website traffic growth, witnessing a surge from 5,188 visits in 2019 to 16,815 visits in 2020, and further escalating to an impressive 54,273 visits in 2021. Implemented lead generation strategies that led to a 665% increase in form fills, resulting in a transformation from 70 form submissions in 2019 to an impressive 536 form submissions in 2021. Optimized marketing KPI reporting by implementing tools such as HubSpot, Databox, and Semrush, resulting in a reduction of nearly 6 hours of manual work per week.

Handled a team of competent content developers for generating ideas, create engaging content and other assets Curated and managed relevant content to reach the community Rolled-out online marketing campaigns for smartphones, ecosystem, and accessories products; generating regular campaign reports of the same Liaised with Marketing, PR, Product, and Sales teams to ensure brand consistency and stayed updated on new products & features

Executed end-to-end Content Marketing and Inbound Marketing strategy; collaborated with Business Heads, Project Managers and Sales team for the same Undertook blogs, press releases, videos, case studies, whitepapers, website redesigning, landing pages and thought leadership articles Created SEO ready content that helps web pages to rank high in the search engines by researching, writing and editing content for company websites, blogs, and press releases Handled content editorial calendar, content lifecycle workflow for all assets Administered social media platforms, including, LinkedIn, Facebook, Twitter, SlideShare, and YouTube

Collaborated with UK team to produce SEO-optimized content Monitored, create, edit and proofread domain-specific national and international events from different industries, including financial services, hotels & airlines, and insurance on daily basis Produced fortnightly newsletter for the client; handled telecom special project assigned to cover latest developments in the South Asian region Collaborated with senior analysts and editors to produce quality content inclusive of meta tags, title tags, and header