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PROJECTS

Innovative Solutions for a Digital World

The Virtual Training Team (VTT)

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Boosting Web Traffic and Lead Generation for VTT

To enhance VTT’s web traffic and generate a minimum of 250 Marketing Qualified Leads (MQLs) per month by building a robust content engine and maximizing the potential of their HubSpot investment.

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Challenges :

VTT aimed to significantly increase their website traffic and improve their lead qualification ratio. They needed a comprehensive strategy to drive organic, referral, and direct traffic while optimizing lead conversion through HubSpot.

Results : 

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Over a span of two years, VTT experienced significant growth:

  • Web Traffic: Increased by 1,100%, from 5,188 in 2019 to 54,273 in 2021.

  • Blog Engagement: 14% more visitors were directed to VTT’s service pages.

  • Lead Conversion: Grew by 1,666%, from 3-5 leads/month to 50-55 leads/month.

  • Form Fills: Increased by 765%, from 70 in 2019 to 536 in 2021.

  • MQLs: Achieved 473 in 2021, up from 339 in 2020 and 67 in 2019.

Solution :

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As the Marketing Strategist, I developed and executed an inbound marketing strategy that included:

  • Creating SEO-optimized content to boost organic traffic

  • Leveraging social media, newsletters, and drip email campaigns for high-value accounts

  • Running targeted paid media campaigns (Google Ads and LinkedIn ads) to enhance visibility

  • Conducting a series of webinars to engage and educate potential leads

  • Revamping the VTT website to ensure optimal performance and user experience

Key Offering:

  • 70+ Research-Based Workshops: Scientifically backed virtual workshops for all levels.

  • Custom Training Design Studio: Tailored training programs to meet specific business objectives.

  • Virtual Training Academy: Diverse programs to support comprehensive virtual training needs.

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KeyReply

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KeyReply

KeyReply, a Singapore-based patient engagement platform, is designed to be a patient’s personal guide in their healthcare journey. The company’s conversational AI platform bridges the gap between patients, clinicians, and administrators to ensure the best experience.
Its platform is an industry-breaking solution to do away with the common pain points in patient service. The company ensures meaningful, cost-effective engagement with patients and caregivers via omnichannel virtual assistants that facilitate the best patient experience with measurable data and ROI.

Solution :

Objective :

KeyReply was looking to build its presence and expand its sales pipeline in the GCC and SEA countries region. On behalf of Smarketers, I suggested them to execute 1: few ABM programs with a specific focus on target accounts.

Challenges :

Since the company’s offering is unique and one of its kind in the healthcare industry, the two significant challenges we faced are:

  • Defining the right buyer persona and building a contact base in target countries where data mining is a huge challenge.

  • Selecting the right channel and messaging for each targeted persona.

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As part of a long-term ABM campaign to generate MQLs and engage high-value clients, we employed a hybrid approach, blending Demand Gen and ABM activities. This involved essential research (Regional Competitor Analysis, Industry Research, Content Analysis, Solution Mapping, Contact Database Generation and Segmentation, Messaging Framework). A multi-channel campaign followed, including Targeted LinkedIn ads for 1: few accounts, programmatic ads for 1:1 accounts, drip emails, LinkedIn InMail, and social outreach. Optimization based on performance, lead scoring, and HubSpot for marketing automation were key elements.

Results : 

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  • With successful 1: few ABM campaigns run to generate prospective leads in APAC and MEA, we generated 100+ MQLs over the 6 months.

  • The average CPL decreased significantly from $75 to $51.86.

  • The client witnessed an increase in CTR from 2% to 4.43%.

Xiaomi India

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About Xiaomi India

Xiaomi was founded in 2010 by serial entrepreneur Lei Jun, driven by the belief that high-quality technology shouldn't be expensive. Xiaomi creates exceptional hardware, software, and internet services with the support and feedback of its Mi fans. The company's mission is to bring "Innovation for Everyone."

Today, Xiaomi is the third-largest smartphone manufacturer in the world, operating in over 100 markets globally and leading the smartphone market in over 54 of these. Xiaomi has held the position of India's No.1 smartphone brand for the past 17 consecutive quarters.

With a robust global presence, Xiaomi advanced 72 spots to rank #266 in the 'Fortune Global 500' list for the fourth consecutive year. The company was also named one of the '50 Most Innovative Companies of 2021' by Boston Consulting Group and recognized as one of the 'Top 100 Most Valuable Global Brands' by Kantar BrandZ.

Role & Responsibilities :

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  • Marketing Campaigns: Created standout marketing campaigns for smartphones, ecosystem, and accessory products. Prepared regular campaign performance reports.

  • Mi Community Management: Managed the Mi Community, consisting of over 17 million fans, and led a team of more than 20 dedicated Mi fans to develop new ideas, create engaging content, and produce other assets.

  • Coordination: Worked closely with Marketing, PR, Product, and Sales teams to ensure brand consistency and stay informed about new products and features.

  • Team Training and Supervision: Trained and supervised the team to generate posts and respond to user queries daily.

  • Offline Events: Facilitated several offline community events to introduce the Mi community to fans.

Results :

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  • Achieved a 25-30% increase in the registered user base.

  • Increased daily active users (DAU) from 15 million to 17 million.

  • Enhanced community and team structure for more efficient content generation.

  • Scaled marketing efforts through Key Opinion Leaders.

  • Revised the reward program and budget for the Mi Community for 2020-21.

  • Conducted SWOT analysis and auditing on behalf of the team.

  • Conceptualized and organized the Mi Explorer Program 2019.

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